Immersive Jewelry Shopping Experience with AR/VR Integration

Luxury Meets Innovation for Nova Jewels’ Online Store

Nova Jewels, a high-end jewelry brand based in the United States, envisioned an online shopping platform that blends sophistication with cutting-edge technology. HK Digiverse developed a next-gen e-commerce website with integrated AR/VR experiences, enabling customers to virtually try on products before purchasing — directly from their browser or mobile device.

Key Objectives:

• Create a luxurious, minimal, and mobile-first design

• Integrate Augmented Reality (AR) for live product try-ons

• Build immersive Virtual Reality (VR) product displays

• Boost user engagement and reduce product return rates

• Support secure checkout, wishlist, and cart features

Core Features:

• ✨ AR Product Preview – Customers can view necklaces and earrings on their body in real-time

• 🕶 VR Showroom – A 360° environment to explore collections interactively

• 🛒 Modern UI/UX – Clean design aligned with the elegance of Nova’s jewelry

• 🔐 Secure Checkout – Multiple payment integrations with SSL protection

• 📈 Performance Optimized – Fast loading and responsive across all devices

Technology Stack:

• Frontend: ReactJS

• Backend: Node.js

• AR Integration: WebAR SDK

• VR Environment: Three.js + WebGL

• Hosting: AWS with CDN optimization